How Clear is Your Short Form Video Content?

If people aren’t re-watching, saving, liking, sharing or commenting on your short form content, one reason is that they don’t understand it because it’s not focused. If a video feels muddy, it’s usually trying to say too many things.

Use this 3-step audit to focus fast.

The 3-Step Audit (2–3 minutes)

1. List all the things you are talking about.
   Watch your video and jot down every different concept you said—one line each. Even if it’s brief, it gets a line. Some examples: “Gosh it’s loud outside”, “And I got a latte, I always get a latte. . . anyway” “I know a lot of you like classic rock”

2. Pick the one message.
   Finish: “If they remember one thing, it’s ___.” That’s the whole point of your content.

3. Cut the rest.
   Cross out any line that doesn’t clearly support that one message. Go hard on yourself. Your brain wants to keep things that are relevant to you. But you only need to include things that are relevant to your main point.
   

   Bonus: make sure you have a call-to-action. Pick one next step for the viewer (try this, save this, join my list).

Quick Rule

• Focused: 1–3 concepts total, one next step.

• Scattered: 4+ things, multiple next steps.

Run this exercise on your last video. You can either re-cut it and repost, or keep the lesson for the next one.

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