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How to Focus Your Practice Messaging (Without “Niching” Yourself Into a Corner)

If your content feels scattered, it isn’t because you’re bad at marketing. It’s because you care about people in all their complexity. This article offers a simple, ethical way to focus your message so the right person recognizes themselves—without being salesy or pretending you can control outcomes. We’ll keep your voice, your values, and your scope of practice intact.

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