It’s Time to Stop Winging It on Camera
A lot of good people are doing 30-day visibility challenges. They show up daily. They hit record. They talk. That can help with two real problems:
Fear of being seen
Fear of the tech and the platforms
Those are real wins. But showing up is not the same as being clear. If you want video to grow your practice, you need clear communication that respects attention and points to a next step. Off-the-cuff rarely does that.
The hidden cost of rambling
When you riff without a plan, three things often happen:
People tune out in the first few seconds
People finish confused about what you meant
People skip your next video because the last one did not help
That pattern compounds. Lower watch time teaches the platform to stop showing your work. Fewer new people find you. Your best ideas never reach the people who need them.
A “Visibility challenge” solve courage, not clarity
Daily posting builds courage and comfort with the tools. Great. What it does not teach is structure. Without structure, you get:
Wandering stories
No single point
No clear next step
Clarity is not about being salesy. Clarity is about being kind to your viewer.
A simple fix before you hit record
Spend one minute to outline. Literally one minute. Use this on a sticky note:
Who is this for, in one phrase
One story you can share about it from your practice.
One step they can do now
One sentence for the next step
Example for anxious professionals:
For: anxious pros before hard talks
Story: The time I had a tight chest while skiing
Step: feel your feet for 20 seconds
Next step: “DM CALM for the script”
Now press record. Stay with the outline.
A tiny format that respects attention
Try this three-beat flow. Keep it to 20 to 35 seconds.
Spark
“If your chest tightens before hard talks, try this with me.”Story
“Last year I was in winter park and hadn’t realized i had a fear of heights when….”The 2-Step
- “Try this 2 minute exercise to open your chest.”
- “If this helped, message CALM and I will send the steps.”
This is not acting. This is being a clear guide.
Why this works better than riffing
Your viewer knows if it is for them in two seconds
They get one useful thing, not five
They know exactly what to do if they want more
Clarity builds trust. Trust builds the waitlist.
Your next move
Before your next video, write the one-minute outline. Then record. If you want help turning that outline into a repeatable format that fits your voice, I can help.
Want a starter structure you can copy today
Get the 3S Starter Kit [link]Want hands-on help for your niche
Book a 30-minute Strategy Call [link]
You do not need to be louder.
You need to be clearer.
Start with an outline, then keep showing up.