Say Something Meaningful

It seems like the whole world is obsessed with making content. "You gotta get out there”.

AI hasn’t helped. It’s just proven that people will have a computer write content that they publish, that they won’t even read.

So you might ask yourself “Should I just make content" to promote myself?” even if it’s meaningless?

The answer is - it depends.

Because there are 2 common struggles to overcome, and the prescription for overcoming them is different.

If you’re someone who is scared of being seen or judged for what you might publish, then doctors orders are to publish anything and face your fears.

Beyond that struggle, you are a human being, put here on earth with something to share. You’ve got a point of view - a perspective. You’ve got a desire to share and help folks.

If that’s you, you have to share something meaningful. You’re not here to pump out pages of content, or have AI write newsletters.

Find the core of what you want to say, and say it.

If that take 14 words to communicate clearly and authentically, then you’ve just saved your readers that much more time.

We’re officially in the era where a lot of text is no longer impressive. It can be generated for free by anyone with access to the internet.

Now is the era where you say something plainly and simply.